In the Northern Hemisphere, a Christmas in July celebration is deliberately ironic; the July climate is typically hot and either sunny or rainy, as opposed to the cold and snowy conditions traditionally associated with Christmas celebrations in the higher latitudes of the Northern Hemisphere. Some people throw parties during July that mimic Christmas celebrations, bringing the atmosphere of Christmas but with warmer temperatures. Parties may include things such as Santa Clause, ice cream, and other cold foods, and of course gifts and friends and family. Stores often host parties open to the public while offering some heavy discounts to kick off the holiday season.
The ever-popular Hallmark Channel runs blocks of their original Christmas television films in July to coincide with the release of the Keepsake Ornaments in stores, thus literally making the event a Hallmark holiday (an accusation that Hallmark Cards officially denies).
Every July, the television home shopping channel QVC has Christmas in July sales, mostly decor and early gift ideas for children. What was once a 24-hour block of holiday shopping every July 25 (or the closest weekend day to it) has become a month-long event: generally, the sales begin on July 1 and are showcased throughout the day, with various blocks of holiday sale programming sales throughout the month. Generally, during the last week of July, QVC will dedicate entire days to holiday sales.
Our Christmas in July celebration gets you 50% off your entire online order with code XMASJULY! Click here to access our online store!
There are only 25 weeks and one day until Christmas from today, July 2nd! Enjoy the discount and stock up for your family secret Santa games, teacher gifts, and gifts just to have ready!